About
We're not another AI video mill.
We're strategists who happen to love new tools.
The Origin Story
Started in frustration. Built from experience.
The Problem That Was Always There
After years running content at B2B SaaS companies, our founder kept hitting the same wall: great video ideas dying in production hell. 6-week timelines. $50K budgets. One shot to get it right.
AI Changes Everything
When Midjourney and Runway launched, we saw the future immediately. Not as a replacement for creativity, but as a way to finally move at the speed of ideas.
From Experiment to Business
What started as experiments for our own campaigns turned into requests from friends, then clients, then a waitlist. We officially launched DEPT. Creative AI.
Scaling Impact
100+ videos created. 50+ B2B brands transformed. Millions in pipeline generated. And we're just getting started.
Our Founders
Callum Wells
Co-founder & Creative Director
10+ years leading brand and content at companies like RAM Tracking, Coptrz, and Cademi. Saw firsthand how slow video production killed momentum.
"I watched millions go to waste because we couldn't get video assets fast enough. AI has changed that equation completely."
Previously: Global Head of Marketing at RAM Tracking (acq. by H2 Private Equity)
Specialty: B2B messaging that doesn't sound like B2B
Our Philosophy
Speed is a Feature
In B2B, timing beats perfection. Ship the campaign while it's still relevant, not 6 weeks later when nobody cares.
Embrace the Uncanny
Stop trying to make AI look "real." The most memorable content leans into what makes AI unique-the impossible, surreal, and unexpected.
Strategy First
Tools don't create strategy. We start with what needs to be said, then figure out the most compelling way to say it.
No B*llshit
No fake testimonials. No deepfakes. No pretending AI content is human-made. Transparency builds trust.
Test Everything
When you can create 10 versions in the time it used to take for one, why guess what works? Ship variations, measure, iterate.
B2B ≠ Boring
Just because you sell to businesses doesn't mean your content should put people to sleep. B2B buyers are humans too.
Why Now?
The perfect storm of technology and necessity.
The old world is dying. Organic reach is dead. SEO is an AI arms race. Paid acquisition costs are through the roof.
The only thing that cuts through? Brand. Story. Emotion. The stuff that makes people actually give a damn.
But building brand used to take months and millions. Not anymore.
AI didn't just make video cheaper. It made imagination scalable. That changes everything.